Women rule both online and offline purchases. Comscore, Nielsen, MediaMetrix and Quantcast studies all show women are the driving force of the most important trend of the decade, the social web. Comscore says women are the majority of users of social networking sites and spend 30% more time on these sites than men; mobile social network usage is 55% female according to Nielson.
Women who read and/or post to blogs get information and seek advice/recommendations to make purchase decisions. And, 66% of the activity on Facebook is thanks to women. They’re influencers, early adopters and the demographic that can take your brand to another level.
In e-commerce, female purchasing power is strong. Sites like Zappos (>$1 billion in revenue last year), Groupon ($760m last year), Gilt Groupe ($500m projected revenue this year), Etsy (over $300m in GMV last year), and Diapers ($300m estimated revenue last year) are all driven by a majority of female customers. According to Gilt Groupe, women are 70% of the customer base and they drive 74% of revenue. And 77% of Groupon’s customers are female according to their site (Aileen Lee, TechCrunch).
