ShesConnected Multimedia is the go-to women’s conversation/community agency uniquely designed to leverage the power of social networking and social media to engage women in meaningful and relevant ways that connect them to our client’s brands. We combine both an agency and an online community to deliver gender-smart marketing, using market research to craft authentic social media strategies and programs targeted towards women.
This combination “unique in the industry” is the reason why leading organizations turn to ShesConnected for their community building solutions. Our team of strategists, account directors, analyst, designers, writers, and developers are highly trained and experienced in social media and marketing to women. Whether you are looking for a social media strategy or resources to deliver social media marketing campaigns, ShesConnected has the expertise you need for creating vibrant online communities.
Donna Marie AntoniadisCEO & Co-founder
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As an avid user of social media and a busy woman, the idea of ShesConnected came to Donna Marie when she realized none of those social networking websites catered to her and understood the difficulty of juggling personal and professional lives. She then dove into the idea of creating an innovative social networking website where women could manage both their personal and professional lives at the same time, but only they would know the connection between the two. Donna Marie has over twenty years of experience in sales, business development, and marketing, with focus on the Internet industry since 1995, the wireless industry since 2003, and has been exclusively focused on Social Media since 2007.
Ms. Antoniadis hopes ShesConnected will help women manage and improve their busy lives the way it has to her.
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Mark GrindelandChairman & Co-founder
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Mark has been exclusively focused on Social Media since 2007. His unique skill set encompasses Advertising, Mobile, and Social Media at executive levels. With over 25 years of experience working with some of the world’s leading consumer brands he is well equipped to provide strategic leadership in the ever changing media landscape. Mark was a co-founder of m-Qube Inc. the premier provider of mobile messaging and data solutions in North America. He was also the Chief Executive Officer of Wunderman-Europe, Middle East, and Africa region. Prior to Wunderman, Mark was a Senior Vice President at Digitas a leading Internet professional services firm.
Mr. Grindeland believes ShesConnected will empower women to maximize both their personal and professional lives with its vibrant community of members and resourceful tools. |
Christine KordaVP Community Management
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Christine is a pioneer in eCommerce and dotcom start-ups and began her 15 years of experience in marketing as the Marketing Manager for Mind the Store Inc, the first eCommerce company with master merchant status to process credit cards. She brought The Canada Computer Papers online by creating and implementing their eCommerce strategy. Christine was a beta tester for LinkedIn, the leading social network for businesses that now has over 100 million members. |
Corina McCoyVP Conversation Management
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A digital media expert, Corina has mastered the traditional, mobile, and social landscapes. She has been successfully translating business strategy into digital brand marketing for 25 years for companies like NHL.com and Charity.ca. She has also provided Content Development for Rogers, where she managed relationships with content partners such as Disney and Sony Pictures. Corina joined ShesConnected as a Community Manager developing social media strategy and creating conversations across the social media spectrum. |
Sophia AntoniadisVP, Marketing
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Sophia Antoniadis has extensive experience in marketing, promotion in the digital space. She is a strategic thinker and nature team leader. Previously, Sophia was executive website producer for www.50plus.net. She has been instrumental in the growing of the ShesConnected brand, managing strategic communications and marketing initiatives. Sophia is also an avid blogger. |
Kristin PeoplesVP, Blogger Relations
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Kristin has over five years of experience in social media and marketing. She connects with Bloggers and understands how busy their lives are. She founded the Work at Home Mom Bootcamp program to help women establish their own voice. Kristin also has over fifteen years experience in corporate project management and customer service, focusing on the Internet industry since 2006. |
Andrea MulhollandVP Sales
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An early adopter in the online world, Leslie has been creating online exposure for brands since 1996.
She provides Social Media training focusing on entrepreneurship at the University of Ontario Institute of Technology (UOIT), Microskills, and the Ontario Self Employment Benefit Program (OSEB). At the #140ConfOnt in September 2011, Leslie presented “The Day My Online Behavior Changed Forever”, her cautionary tale about having her online identity stolen and privacy violated. A frequent speaker at Sheridan College, Durham College, Centennial College, Leslie teaches people and businesses how to leverage powerful social media tools such as Facebook, Twitter, LinkedIn, Blogging & YouTube to help build buzz. With over 15 years of experience showcasing brands such as Weddingbells Magazine, Fashion Magazine, Visa Canada, Novartis and Prozac, her current client list for Social Media strategy development includes The Children’s Wish Foundation of Canada, TVO, Saskatchewan Pension Plan, CARE (Centre for Internationally Educated Nurses). Leslie is a graduate of the University of Ottawa (B.A. Psychology), and proudly has her Master’s Certification in Neurolinguistic Programming (NLP). |
Leslie HughesVP Social Training and Development
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An early adopter in the online world, Leslie has been creating online exposure for brands since 1996.
She provides Social Media training focusing on entrepreneurship at the University of Ontario Institute of Technology (UOIT), Microskills, and the Ontario Self Employment Benefit Program (OSEB). At the #140ConfOnt in September 2011, Leslie presented “The Day My Online Behavior Changed Forever”, her cautionary tale about having her online identity stolen and privacy violated. A frequent speaker at Sheridan College, Durham College, Centennial College, Leslie teaches people and businesses how to leverage powerful social media tools such as Facebook, Twitter, LinkedIn, Blogging & YouTube to help build buzz. With over 15 years of experience showcasing brands such as Weddingbells Magazine, Fashion Magazine, Visa Canada, Novartis and Prozac, her current client list for Social Media strategy development includes The Children’s Wish Foundation of Canada, TVO, Saskatchewan Pension Plan, CARE (Centre for Internationally Educated Nurses). Leslie is a graduate of the University of Ottawa (B.A. Psychology), and proudly has her Master’s Certification in Neurolinguistic Programming (NLP). |
Karina TanoVP Blogger Engagement
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Karina has over 10 years experience managing digital advertising for leading national brands including Bell Canada, BMO, LCBO, IBM, as well as the Genie nominated “Cisco One Million Acts of Green” among others. She entered the social media world via Facebook in 2007 on the advice of an intern and hasn’t looked back since. She believes in the power of digital women and what they can bring to the brands they love. |
Linda AntoniadisChief Good Officer
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Linda Antoniadis has expertise in sponsorship, marketing and communications roles having worked with some of Canada’s top brands to help them achieve their communications goals. She has been involved in interactive media for over 15 years, first working as a project developer for the first Canadian professional athlete website for golf Masters Champion, Mike Weir. Linda has been actively blogging and tweeting for several years, and continues to engage and produce communications in social media. She currently blogs and tweets on a number of personal interest topics including www.inspiredbygood.com, which focuses on great examples of cause marketing and philanthropy, as well as, www.vegmomfeedmeateaters.com, where she documents her life as a vegetarian in a carnivore family. |
Ria PunilalEvents Director
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Ria is a seasoned professional with extensive experience in Event Planning and Execution, Marketing, Sponsorship management and Volunteer and Client management. She is a team leader with strong project management and event management skills.
Her experience at IMG in the US and in Canada provided her with a unique opportunity to manage some of the most notable sport and entertainment events in the country including the Canadian Skins Game, Stars on Ice. |
