Blog
October 18th, 2011
BlogHer’s most recent study explores how women use social media to help make decisions during the car purchasing cycle.
Key Takeaways for Automotive Manufacturers
- Social Media helps women get excited to buy a new car; blogs help calm her nerves and increase her confidence.
- Women still come to you: Your site, your dealership. Shape their experiences there
- Bring them real user experiences: On your site and on theirs.
- Be an aggregation point for women’s voices
- Participate and become a part of a woman’s social graph
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